Why is Blogging So Important for a Financial Advisor?

As a financial advisor, is it worth your time and effort to publish content on your blog? There are many options for online marketing and customer outreach, so you need to manage your efforts to ensure that you get the results that you desire.

Before you embark on a blogging campaign, it’s important to fully understand the benefits and have the proper expectations.  When you see the “big picture” as it pertains to blogging and your overall digital marketing strategy, you will see why it should be an integral part of your practice.

Here are just a few benefits of blogging:

1. Customers are Looking for Advice and Answers

People consistently see to learn more about their finances and how to plan for the future. If you are the one providing answers to their questions, you can naturally build stronger relationships with customers. As a result, these efforts could start conversations that leads to sales.

2. Boost Search Engine Results

There is a reason why marketing experts say that “content is king.” Adding new blog posts to your website is a way to build authority online, increasing the likelihood that you will beat out your competitors in the search results. Ongoing content is a great way to naturally increase the search keywords associated with your website.

3. Be the Leader in the Industry

Providing valuable information is the perfect method to establish yourself as an authority in the industry. It helps you to build trust with both prospects and existing clients, which builds your credibility, increases your conversions, improves client retention, and generates referrals.

4. Build Engagement Across Multiple Platforms

Fresh blog content can be the foundation to a full marketing campaign. Often, social media, newsletters, and other online efforts are focused on the blog articles. These efforts help you to achieve engagement with current and potential customers, giving you the opportunity to gain feedback and learn more about the wishes and concerns of your audience.

5.  Nurture and Convert Prospects into Clients

It’s likely that most of your prospects require a “get to know you” period before they will do business with you.  Since you have a busy schedule and many clients to serve, it can be difficult to keep in touch with prospects.  Blogging combined with the right mix of email marketing and social media increases the number of quality interactions with your prospect list and helps you to convert them into clients.

6.  Separate Yourself from Competitors

Even though the internet has become a regular component of nearly every American’s life, most advisors have still not mastered a way to leverage it.  By embracing a digital strategy of providing value, you’ll be providing a service that most of your competitors have not yet adopted.

If you don’t have a good blogging strategy in place, then right now is a great time to get started. Talk to our team at The Digital Advisor to learn more about the services that are available. We are experts in the industry, and we’re here to make it easy for you to implement an online marketing plan so that you can connect with your target demographic.

Contact us today to learn more!

Reaching Your Audience Through the Google Display Network

Every business owner with a website has likely given some thought to how they rank on Google’s search engine and how they could “get to page one”.

But did you know that there are ways that Google can get you in front of your ideal target audience?  The Google Display Network is a great option and one you may not know about.  Depending on your industry and the produce/service you sell, it could provide you with even better results than search engine rankings. Read more

The Secret Ingredient for Generating Leads Online

Every Financial and Insurance professional needs a consistent source of new leads and many are beginning to explore options for generating these leads online.   While results do tend to vary, there is one critical step required for ANY advisor with a desire for online leads.

That critical step is… Building Credibility Read more

6 Ways to Convert LinkedIn into Business Growth

You probably have a LinkedIn profile, but do you know what to do with it?

Did you know that over 65 million business professionals have profiles on LinkedIn? If you are looking for a place where you can connect with potential financial or insurance clients or referral partners online, then LinkedIn is a great option to consider. People join this social media site because they are interested in networking and business opportunities.

Perfect Your Profile

It can feel uncomfortable for some people to share business information with their warm market. But, there are a few strategies that you can use to connect with people who are interested in the products and services that you are offering.

As you learn more about LinkedIn marketing, you will see that this strategy doesn’t have to be “salesy.” Instead, you are sharing information that is interesting and helpful to the people in your network. Building these relationships can help you to form bonds that can lead to business opportunities down the road.

Make sure that your LinkedIn profile highlights your skills as well as the products that you are offering. This profile is your opportunity to set the right impression for the people who are viewing your information. Create a profile page that is catchy and interesting, so that your network is intrigued to know more.

If you choose a more passive approach to LinkedIn, it means having a profile that naturally attracts people to your products and services. Add keyword phrases on your profile page. Highlight information that might draw people in if your profile shows up in the search results. This passive approach relies on people organically finding you if/when they have an interest in your products or services.

Be an Active Participant

An even better strategy is to be more proactive on LinkedIn, which means taking steps to put yourself in front of a larger LinkedIn audience.  Consider these techniques:

  • Share interesting status updates.  Perhaps mention an interesting case or scenario that would be common for people in your target demographic.
  • Spend some money on paid advertising.  This is a pretty inexpensive way to get in front of new potential prospects.
  • Join the discussions in local groups. Joining groups related to your field and contributing to those groups shows leadership and knowledge within your industry and builds your credibility.
  • Send private messages to people in your network.  Don’t spam people, but reach out to those with whom you have something in common or where the connection could be mutually beneficial.
  • Try the features available from an upgraded membership. This gives you added features and the opportunity to connect with more people.

Sharing high-quality information is one of the best ways that you can establish authority on LinkedIn. Do you have questions about promoting your business through social media? Talk to our experts.

5 Ways Financial Advisors Can Use Live Video Streaming

Live Video Streaming for Financial Advisors

Building relationships with your clients and prospects is a vital component of long-term business success. In the past, advisors/agents had to be on the phone or hitting the streets to have face-to-face conversations. While these real-life interactions are still important, the internet has provided a platform where you can build these relationships without leaving your office.

Live streaming is becoming more popular on Facebook, Instagram, and YouTube. You can start broadcasting a live video and your customers can watch and hear the information in real time. Additionally, viewers have the opportunity to interact by typing comments and “liking” the comments that you share.

These live videos are then saved to your social media profile and can be viewed at a later date or even shared by your audience.  It’s really the best of all worlds because your clients/prospects can watch the video live, tune in later at a more convenient time, or share the video with friends or family (a simple way for you to generate referrals).

How to Use Live Streaming for Your Practice

If you aren’t already using live streaming video, now is a great time to get started.  Most of your competitors haven’t caught on to this new technology yet so you have a perfect opportunity to shine above the crowd.

You might wonder about the topics you should cover in your videos, but when you stop and think about it, there are plenty of opportunities for you to create great content.

Consider these ideas:

  1. Live Events: When you are hosting a workshop or party, it’s not possible for all of your customers to attend in person. But, just because someone is out of town or at another appointment, doesn’t mean that they can’t participate. Stream the event to share the experience with people everywhere.
  2. Product Information: If you have exciting information to share about a new product or service, use a live streaming video to share the features, options, and information with your clients.
  3. Behind-the-Scenes: It can be fun to show clients a behind-the-scenes tour of your office. This tour can generate interest and help people see the authenticity and transparency of your business model.
  4. Case Studies:  When appropriate, use streaming to share case studies and results with prospective clients.  This information is invaluable for creating trust and credibility, two critically important pieces of building your practice.
  5. Education: When someone receives value by watching your streaming video, it is likely that they will tune in again in the future.  Use live streaming video to help educate clients about important topics.

Our goal is to make it easier for you to integrate an online marketing plan for your business. If you need help with your social media advertising, we invite you to contact us right away to schedule a complimentary consultation.

When Should You Use a Business Facebook Page?

You might already have a personal Facebook page, but what’s the difference between your personal page and a business page?

There’s no question that Facebook can be a powerful way to connect with your target audience. Millions of people log into their account on a daily basis, and many are interacting on Facebook multiple times each day. This includes seniors and retirees!

Savvy agents and advisors wanting to cement relationships with clients and prospects are leveraging a Facebook as a part of their overall marketing strategy. However, if you are going to do this, make sure you know the difference between your personal Facebook page and a page specifically for your business.

Personal Profile vs. Business Page

A personal Facebook profile is designed to help you connect with family and friends – people who already know you. Facebook actually prohibits the use of a personal profile for business marketing. So be careful of how much business you are trying to promote using your personal profile to promote your products or services. However, your personal Facebook page is a great way for you to keep in touch with your current list of customers and referral partners.

When to Use a Business Facebook Page

A business Facebook page offers you the ability to reach people who do not yet know you with options such as:

  • You can pay to promote posts to a large audience.
  • You can buy advertising that can drive people to your Facebook page, website, or landing page.
  • Business Pages allow you to have unlimited followers, while personal profiles have a limit of 5,000 friends.

Another benefit of a business page is that the content can be indexed in the search engines. By strategically using proper keywords within your page data, you could potentially show up when someone is searching for related keywords.

Kick Start Your Social Media Campaign

Are you ready to integrate social media into your online marketing campaign? Whether you are currently active on social media or just getting started, we can help you to create a plan that makes sense for your business. Contact us to schedule a free consultation!

Why Email is a Great Way to Reach Retirees

Online marketing offers a powerful platform to share information with current and potential customers. However, if you are targeting the retirement demographic, you might wonder if these people are receiving your messages or if they use email. Even though the college students and middle-aged adults often use social media, seniors may not spend quite as much time on social media sites, although surveys show that their use is growing. Read more

Why You May Want to Ditch SEO and Focus on Social Media Marketing Instead

Are you looking for a way to improve the relevancy of your business in the financial or insurance industry? It is essential that you have a strong online marketing presence to help you stay ahead of the competition. Many times, business owners turn to search engine optimization because they know that Google is important. But, don’t make the mistake of limiting your online marketing plan because you haven’t learned about other options. Read more

3 Benefits of Blogging that You Probably Haven’t Considered

Do you have a website but fail to keep up with regular content updates? Too often, advisors have a website built and then neglect basic digital marketing efforts once the website is live. It is good to create a website, but you won’t maximize the benefits if you leave it dormant.

Set a goal this year to publish fresh content to your website on a regular basis.

Here are three reasons why… Read more

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