Which Social Media Platforms Should Your Business Be Using?

There’s no doubt that social media is a foundational aspect of a successful online marketing campaign. Small business owners typically understand that they need to have a social presence, as it allows them the opportunity to touch current clients and reach a desired new target audience.  Unfortunately, it can be confusing trying to decide which platforms to use and selecting the wrong ones can waste valuable time and resources. Read more

3 Ways that Content Marketing Can Build Your Bankroll

Stop and think for a moment how education plays a role in converting your prospects into new clients.

Yes, you likely educate people when you talk to them, but are you leveraging your website to help you do more of it?

If not, you’re probably leaving money on the table every month!

Here’s what you could accomplish with a strategic content marketing plan: Read more

5 Sneaky Ways Online Marketing Puts Money in Your Pocket

If you are going to spend money on marketing, you want to see an ROI, right? Of course you do! However, sometimes business owners think that the only way that internet marketing makes them money is if it generates new leads. Unfortunately, that’s misguided thinking.

There are a number of “sneaky” ways that you see profits from digital marketing. These profits are very real, but often forgotten or not considered. Read more

How Modern is Your Website? Check Your Phone!

Nearly everyone these days has a smartphone. In fact, it’s difficult to even purchase a phone that does not have the ability to access the internet, email, and your favorite apps.

Due to this widespread use of smartphones and tablets, when people go online they are most often utilizing a mobile device. Regardless of their age (teens, millennials, 40-somethings, or seniors) internet users are becoming more and more dependent on their phones every day. Read more

3 Elements of a Strong Social Media Campaign

Social media marketing is a great use of your marketing budget, but you need to be sure to leverage proven strategies on your social media platforms. When done correctly, Social Media is proving to be one of the most effective methods to connect with your target market.

Here are three essential strategies to implement that will strengthen your approach: Read more

Take a BNI Approach to Your Social Media

BNI is one of the most successful networking organizations in the world, with members passing millions of referrals resulting in BILLIONS of dollars in closed business every year.

The philosophy of BNI is “Givers Gain”.  This means that members actively take a role in helping other members to grow their business by seeking out referrals and opportunities.  In doing so, they understand that business will come back to them via the same methods.

Simply put, it’s a philosophy of “I help you and then you will want to help me”. Read more

How to Turn Your Facebook Ads into Revenue

If you read my article 2 weeks ago, I explained why Facebook ads could be a great option for you to get your name and business in front of thousands of potential prospects quickly and inexpensively.

If you missed that article, click here to read it now.

So with that in mind, the next logical question would be “How do you maximize your investment and turn those ads into viable leads and revenue?” Read more

The Advertising Secret Google Doesn’t Want You to Know

For years, perhaps even decades, Google has been the gold standard for Internet marketing. Small business owners have spent tens or even hundreds of thousands of dollars on marketing strategies such as AdWords and organic search engine optimization hoping to achieve to page placement and capture clicks. Read more

The Marketing Blunder that Costs Business Owners Thou$and$

Driving new traffic to your website and lead acquisition are necessary elements of any online marketing campaign, but if you are expecting a prospect to make a purchase, contact you, or opt-in for your offer solely as a result of visiting your website the first time, you may be leaving significant money on the table. Read more

Your Website’s Hosting Could Cause It to Get Hacked! Here’s How…

Inexpensive “shared” hosting plans could be putting your website at risk!

Website security is a growing concern for business owners. It is essential that you are diligent to protect your customers by keeping your web presence secure. However, it takes some effort to help you stay ahead of the current hacking trends. If you neglect your company website, you could be inviting a security breach! Read more

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