We all know technology doesn’t stay relevant forever. That’s why we occasionally buy a higher-definition TV, or trade up to a better smartphone. The same can be said of websites; no matter how well-designed it was, at some point your home on the internet is outdated. Here are five signs that you need to freshen it up with a redesign.
One of the greatest things about social media marketing is its ease and accessibility. It won’t take you long to establish a profile on your chosen platform, and to start posting updates. Platforms like Facebook even offer a comprehensive advertisement program, whereby business owners can run ad campaigns without a large investment of time or money.
But beware… looks can be deceptive. Yes, it appears easy to start up a social media profile (and technically it is), but using the tools correctly is another story. Remember, everything you post on social media can be viewed by your target demographic. So, while organizing your social media campaign responsibly can be rewarding, accidental blunders can likewise be costly.
Imagine how you might feel if you were reentering the dating scene as a wiser, more mature adult. What if each time you met someone for coffee, they seemed in a rush to draw you into an instant relationship or marriage? For most people, that’s too much pressure. You don’t know this person yet and their behavior sets off dangerous alarm bells in your mind.
The right marketing strategies will help you to not only reach that target audience, but also engage them with appealing content. Over time, you can leverage the internet to build a brand identity and relationship with clients and potential clients, thereby growing your business.
The New Year serves as a time for change and resolutions. Most of us set goals for our personal lives, but what about your business? Perhaps this is the year that you should commit yourself to a powerful social media strategy.
You probably know that today, digital marketing is one of the most powerful tools at your disposal. But beyond that, many business owners feel overwhelmed. With so many options at your disposal, which ones deserve your focus?
There’s no doubt that social media is a foundational aspect of a successful online marketing campaign. Small business owners typically understand that they need to have a social presence, as it allows them the opportunity to touch current clients and reach a desired new target audience. Unfortunately, it can be confusing trying to decide which platforms to use and selecting the wrong ones can waste valuable time and resources.
Stop and think for a moment how education plays a role in converting your prospects into new clients.
Yes, you likely educate people when you talk to them, but are you leveraging your website to help you do more of it?
If not, you’re probably leaving money on the table every month!
If you are going to spend money on marketing, you want to see an ROI, right? Of course you do! However, sometimes business owners think that the only way that internet marketing makes them money is if it generates new leads. Unfortunately, that’s misguided thinking.