We’ve all heard the jokes about Millennials, and the entire generation has been blamed for events ranging from the closing of Applebee’s restaurants to the declining birth rate. However, the truth behind these lighthearted complaints is that Millennials are becoming a powerful consumer force, accounting for one-fourth of the entire population. You definitely don’t want to overlook them as they come of age.
One of the greatest things about social media marketing is its ease and accessibility. It won’t take you long to establish a profile on your chosen platform, and to start posting updates. Platforms like Facebook even offer a comprehensive advertisement program, whereby business owners can run ad campaigns without a large investment of time or money.
But beware… looks can be deceptive. Yes, it appears easy to start up a social media profile (and technically it is), but using the tools correctly is another story. Remember, everything you post on social media can be viewed by your target demographic. So, while organizing your social media campaign responsibly can be rewarding, accidental blunders can likewise be costly.
Imagine how you might feel if you were reentering the dating scene as a wiser, more mature adult. What if each time you met someone for coffee, they seemed in a rush to draw you into an instant relationship or marriage? For most people, that’s too much pressure. You don’t know this person yet and their behavior sets off dangerous alarm bells in your mind.
The New Year serves as a time for change and resolutions. Most of us set goals for our personal lives, but what about your business? Perhaps this is the year that you should commit yourself to a powerful social media strategy.