Jared, a financial advisor, has been blogging for a few months now. He has shared long, detailed blogs with his audience, describing his services and expertise. Jared feels that his blogs are compelling, and that new clients will soon flock his way. He also expects former clients to bring him new business. But after a few months, Jared notices an alarming trend when analyzing his website data: Most readers are leaving blog pages after just a few seconds. They aren’t even reading the entire blog! Even worse, his social media posts aren’t receiving likes or shares, and no one ever comments on them. Jared’s clients and prospects don’t seem to be reading his content. What happened?
As you grow your practice, it can be difficult to know how to spend your marketing budget. Different forms of marketing offer their own sets of benefits, but for you, the bottom line is that you want to invest your resources in a method that brings results. You want to stay in touch with your clients and attract new ones, but you don’t have time to personally nurture each connection.
Email marketing can be a cost-effective solution for advisors, because you can create messages that are automatically personalized and sent to every address in your email database. And since nearly everyone checks their email daily, you can be sure that your contacts are seeing your messages.
As you look back at 2015, do you feel that the year was a success? Did you retain your best clients and attract new ones?
These days, a large part of a financial advisor’s success lies in his digital marketing strategy. But it can be difficult to know whether you’re reaping the maximum results from your campaign. Even if you had a good year, could 2016 be even better? Ask yourself these questions. They will help you identify areas of success, so that you can continue doing what works, and areas that need more work.
Do your clients trust you? Ideally, they should trust the person who helps them make the most important financial decisions of their lives. And yet, it might surprise you to learn that only 37 percent of customers say that they fully trust their own insurer. Slightly more (42 percent) say that they can count upon their insurer to provide good service. More than half of all insurance customers have doubts about their providers, and some of those express outright distrust!
Which night of the week is your “TV night”? If you’re like most people, you have at least one can’t-miss television show that you watch every week without fail. As busy as you are, the rest of the world ceases to matter on that night. Your friends and family know better than to bother you, and you avoid spoilers on social media until the show is over.
In November, Congress passed the Bipartisan Budget Act of 2015, and made some significant changes to Social Security. The file-and-suspend strategy, that once helped thousands of couples reap greater benefits from Social Security, has been axed. From a marketing perspective, how can you use this information to build your business?
We often hear from financial advisors who are frustrated with their internet marketing campaign. These advisors have read articles on the subject, added a blog section to their website, and assigned some social media and email tasks to their assistants. And yet they aren’t getting the results they wanted. What’s going on?
Rich, a financial advisor, wants to generate more leads online. So he starts blogging, his page views increase, and quite a few web visitors are even downloading his free guide on Social Security. And yet, Rich’s phone isn’t ringing off the hook. It has been five months since he started blogging, and although he has added some leads and followers to his list, it hasn’t turned into any new business. What happened?