You might already be using Social Media to promote your business, but is your strategy in alignment with your goals?
Most business owners today know that they should incorporate social media into their marketing campaign, but they typically don’t know where to start. If you are going to use social platforms such as Facebook, LinkedIn, or Twitter, then it is important that you understand a few strategies to maximize your results.
Paid vs. Organic Social Media
There are two main strategies that you can use with social media and before starting a campaign, you really need to know the differences because they will influence your overall strategy and daily practices. Too often, unknowing business owners waste a lot of time and money on the wrong type of social media.
Organic social media consists of building fan pages and working to increase the likes and followers with posted content such as blogs, articles, pictures, and status updates. This is a long-term strategy to build a following. The reality is that most people don’t see a post on your page and then pick up the phone to call for your services. So, you also need to consider where you can place Calls-to-Action to get them into your sales funnel.
In comparison, paid social media is a better strategy for immediate results.
With paid ads, you are dropping a message in front of your target audience and asking them to take a specific action. For example, if you are targeting baby boomers, then you can set up an ad focusing on age, income, location, interests and more. The Call-to-Action could be an invitation for them to attend a workshop, download information from your website, or participate in a promotion. Then, you will have the opportunity to add the person to your sales funnel and drip campaign. This leads to future appointments and sales.
Where Should You Focus Your Efforts?
Most small business owners are looking for a return on their investment right away. If you want to see faster results, then paid ads should be the main focus for your social media efforts.
The best approach is to have a 3-tiered strategy: short-term, mid-term, and long-term strategies. Paid social media gets things rolling; then you can use organic social media and email marketing for mid- and long-term strategies.
Kick Start Your Social Media Campaign
Do you have questions about the best way to focus your social media efforts? Contact us for more information. We know the best practices for social media and other types of online marketing, and we are here to help!