You might already have a personal Facebook page, but what’s the difference between your personal page and a business page?
There’s no question that Facebook can be a powerful way to connect with your target audience. Millions of people log into their account on a daily basis, and many are interacting on Facebook multiple times each day. This includes seniors and retirees!
Savvy agents and advisors wanting to cement relationships with clients and prospects are leveraging a Facebook as a part of their overall marketing strategy. However, if you are going to do this, make sure you know the difference between your personal Facebook page and a page specifically for your business.
Personal Profile vs. Business Page
A personal Facebook profile is designed to help you connect with family and friends – people who already know you. Facebook actually prohibits the use of a personal profile for business marketing. So be careful of how much business you are trying to promote using your personal profile to promote your products or services. However, your personal Facebook page is a great way for you to keep in touch with your current list of customers and referral partners.
When to Use a Business Facebook Page
A business Facebook page offers you the ability to reach people who do not yet know you with options such as:
- You can pay to promote posts to a large audience.
- You can buy advertising that can drive people to your Facebook page, website, or landing page.
- Business Pages allow you to have unlimited followers, while personal profiles have a limit of 5,000 friends.
Another benefit of a business page is that the content can be indexed in the search engines. By strategically using proper keywords within your page data, you could potentially show up when someone is searching for related keywords.
Kick Start Your Social Media Campaign
Are you ready to integrate social media into your online marketing campaign? Whether you are currently active on social media or just getting started, we can help you to create a plan that makes sense for your business. Contact us to schedule a free consultation!