Online Marketing Strategies for Financial Advisors and Insurance Professionals

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Marketing to Millennials? Four Things You Need to Do Now

We’ve all heard the jokes about Millennials, and the entire generation has been blamed for events ranging from the closing of Applebee’s restaurants to the declining birth rate. However, the truth behind these lighthearted complaints is that Millennials are becoming a powerful consumer force, accounting for one-fourth of the entire population. You definitely don’t want to overlook them as they come of age.

On the other hand, marketing to Millennials may require some changes in your strategy. Remember that this is the first generation to grow up with Internet, which means 24-7 access to the sum of human knowledge. Millennials often make up their minds about a brand or company before stepping out of their living rooms. How does one market to a savvy, research-based generation?

Integrate your communications strategy.
Millennials are the digitally-adept generation, and prefer to choose their own channels of consuming content. When you produce one piece of content, your next step is to publish it across various platforms in order to reach the widest audience possible. For example, a blog can be published on your website, linked on social media channels, and emailed directly to your contacts.

As a bonus, using an integrated communications strategy means you get the most bang for each marketing buck. You’ve already produced that content, so use it to its full advantage.

Maintain a social media presence.
This is an absolute must if you want to market to millennials, who rely upon social media twice as much as other consumers. Set up a complete profile on Facebook, include photos and accurate descriptions of your business, and post relevant content on a regular schedule.

Facebook offers invaluable marketing tools, because the platform allows you to boost posts or create ads targeting a very specific audience (based on data that they have already gathered and stored). Take advantage of these opportunities to reach out directly to the Millennial demographic.

Provide resources and education.
After coming of age during the Great Recession, most millennials have become cost-conscious consumers and do-it-yourselfers. They will value content that offers education on their topics of interest. Offer that information and gain their respect, and who do you think they will call when a project or problem requires professional assistance?

If possible, open yourself up to reviews.
Clearly, if compliance restricts you from publishing reviews, you won’t be able to use this strategy.  However, if you are allowed to post reviews and testimonials, this is a key element to attracting new clients.  Having come of age in the digital era, researching professionals and reading reviews is not just a bonus for Millennials, it’s something they do for almost any business transaction – from choosing a physician to selecting a restaurant.

Don’t worry about the occasional bad review; these actually serve as valuable learning experiences and offer opportunity for improvement. In fact, reaching out to a disgruntled reviewer to rectify the situation actually earns you brownie points, and shows that there is a real person behind the company name. Millennials are shrewd readers of reviews, and can easily spot the signs of an honest and reputable business.

Millennials now comprise 35 percent of the workforce, and that percentage will continue to grow as Baby Boomers retire.

For more information on updating your marketing strategy to appeal to this growing crowd of trendsetters, contact us for personalized help. We can guide you as you evaluate your current strategies and make the necessary changes to stay relevant in this changing economic landscape.

5 Signs That Say You Need to Freshen Up Your Website

We all know technology doesn’t stay relevant forever. That’s why we occasionally buy a higher-definition TV, or trade up to a better smartphone. The same can be said of websites; no matter how well-designed it was, at some point your home on the internet is outdated. Here are five signs that you need to freshen it up with a redesign. Read more

5 Social Media Blunders You MUST Avoid

One of the greatest things about social media marketing is its ease and accessibility. It won’t take you long to establish a profile on your chosen platform, and to start posting updates. Platforms like Facebook even offer a comprehensive advertisement program, whereby business owners can run ad campaigns without a large investment of time or money.

But beware… looks can be deceptive. Yes, it appears easy to start up a social media profile (and technically it is), but using the tools correctly is another story. Remember, everything you post on social media can be viewed by your target demographic. So, while organizing your social media campaign responsibly can be rewarding, accidental blunders can likewise be costly. Read more

Facebook Ads Not Working? This May Be Why…

Imagine how you might feel if you were reentering the dating scene as a wiser, more mature adult. What if each time you met someone for coffee, they seemed in a rush to draw you into an instant relationship or marriage? For most people, that’s too much pressure. You don’t know this person yet and their behavior sets off dangerous alarm bells in your mind. Read more

The Top 4 Ways to Market Your Business Online

Building a profitable business begins with an innovative idea or product. But it definitely doesn’t end there.  Reaching your target audience on a regular basis is paramount for any business to achieve sustained success.

The right marketing strategies will help you to not only reach that target audience, but also engage them with appealing content. Over time, you can leverage the internet to build a brand identity and relationship with clients and potential clients, thereby growing your business.

But how do you do that, exactly? Read more

How to Ace Social Media in 2019

The New Year serves as a time for change and resolutions. Most of us set goals for our personal lives, but what about your business? Perhaps this is the year that you should commit yourself to a powerful social media strategy.

Of course, making the resolution is only the first step. How will you actually ace your social media campaign? Follow these steps to get started. Read more

3 Digital Marketing Tools Every Business Should Have

You probably know that today, digital marketing is one of the most powerful tools at your disposal. But beyond that, many business owners feel overwhelmed. With so many options at your disposal, which ones deserve your focus?

Experience has shown us that a successful digital marketing strategy begins with the following three tools. Read more

Which Social Media Platforms Should Your Business Be Using?

There’s no doubt that social media is a foundational aspect of a successful online marketing campaign. Small business owners typically understand that they need to have a social presence, as it allows them the opportunity to touch current clients and reach a desired new target audience.  Unfortunately, it can be confusing trying to decide which platforms to use and selecting the wrong ones can waste valuable time and resources. Read more

3 Ways that Content Marketing Can Build Your Bankroll

Stop and think for a moment how education plays a role in converting your prospects into new clients.

Yes, you likely educate people when you talk to them, but are you leveraging your website to help you do more of it?

If not, you’re probably leaving money on the table every month!

Here’s what you could accomplish with a strategic content marketing plan: Read more

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