Online Marketing Strategies for Financial Advisors and Insurance Professionals

Staying Informed

Click to Begin Learning...

Are You Following the 80/20 Rule of Social Media Marketing?

As you continue to hone your social media strategy, you will soon discover that there is no secret to being successful 100 percent of the time (we wish it were that easy). But with time and experience you will find that certain practices tend to work well, while others do not. So yes, we do have a few basic rules of social media marketing that we can share with you. Perhaps the most important is the 80/20 rule. Read more

How Blogging Helps Advisors and Attorneys Boost Their SEO

Typically, one of the first things attorneys and advisors will think about when it comes to their internet presence is whether or not their website ranks highly with the search engines. Beyond that, however, they may not understand what needs to be done to improve those rankings.

SEO (search engine optimization) is the ongoing process of making a website relevant enough for the search engines to rank it highly for specific keywords. Read more

5 Email Marketing Misconceptions to Avoid

You might think that after 47 years, email marketing has been fully hashed out and we have decided upon a static, unchanging formula for success. Actually, no form of marketing stays the same year after year, because consumer habits and preferences change and we must change with them. The same is true for email marketing. Read more

Marketing to Millennials? Four Things You Need to Do Now

We’ve all heard the jokes about Millennials, and the entire generation has been blamed for events ranging from the closing of Applebee’s restaurants to the declining birth rate. However, the truth behind these lighthearted complaints is that Millennials are becoming a powerful consumer force, accounting for one-fourth of the entire population. You definitely don’t want to overlook them as they come of age. Read more

5 Signs That Say You Need to Freshen Up Your Website

We all know technology doesn’t stay relevant forever. That’s why we occasionally buy a higher-definition TV, or trade up to a better smartphone. The same can be said of websites; no matter how well-designed it was, at some point your home on the internet is outdated. Here are five signs that you need to freshen it up with a redesign. Read more

5 Social Media Blunders You MUST Avoid

One of the greatest things about social media marketing is its ease and accessibility. It won’t take you long to establish a profile on your chosen platform, and to start posting updates. Platforms like Facebook even offer a comprehensive advertisement program, whereby business owners can run ad campaigns without a large investment of time or money.

But beware… looks can be deceptive. Yes, it appears easy to start up a social media profile (and technically it is), but using the tools correctly is another story. Remember, everything you post on social media can be viewed by your target demographic. So, while organizing your social media campaign responsibly can be rewarding, accidental blunders can likewise be costly. Read more

Facebook Ads Not Working? This May Be Why…

Imagine how you might feel if you were reentering the dating scene as a wiser, more mature adult. What if each time you met someone for coffee, they seemed in a rush to draw you into an instant relationship or marriage? For most people, that’s too much pressure. You don’t know this person yet and their behavior sets off dangerous alarm bells in your mind. Read more

The Top 4 Ways to Market Your Business Online

Building a profitable business begins with an innovative idea or product. But it definitely doesn’t end there.  Reaching your target audience on a regular basis is paramount for any business to achieve sustained success.

The right marketing strategies will help you to not only reach that target audience, but also engage them with appealing content. Over time, you can leverage the internet to build a brand identity and relationship with clients and potential clients, thereby growing your business.

But how do you do that, exactly? Read more

How to Ace Social Media in 2019

The New Year serves as a time for change and resolutions. Most of us set goals for our personal lives, but what about your business? Perhaps this is the year that you should commit yourself to a powerful social media strategy.

Of course, making the resolution is only the first step. How will you actually ace your social media campaign? Follow these steps to get started. Read more

Contact Us to Learn More!

Follow in the footsteps of other top producers.
Leverage the power and reach of the internet with The Digital Advisor.