You probably know that today, digital marketing is one of the most powerful tools at your disposal. But beyond that, many business owners feel overwhelmed. With so many options at your disposal, which ones deserve your focus?
There’s no doubt that social media is a foundational aspect of a successful online marketing campaign. Small business owners typically understand that they need to have a social presence, as it allows them the opportunity to touch current clients and reach a desired new target audience. Unfortunately, it can be confusing trying to decide which platforms to use and selecting the wrong ones can waste valuable time and resources.
Stop and think for a moment how education plays a role in converting your prospects into new clients.
Yes, you likely educate people when you talk to them, but are you leveraging your website to help you do more of it?
If not, you’re probably leaving money on the table every month!
If you are going to spend money on marketing, you want to see an ROI, right? Of course you do! However, sometimes business owners think that the only way that internet marketing makes them money is if it generates new leads. Unfortunately, that’s misguided thinking.
Nearly everyone these days has a smartphone. In fact, it’s difficult to even purchase a phone that does not have the ability to access the internet, email, and your favorite apps.
Due to this widespread use of smartphones and tablets, when people go online they are most often utilizing a mobile device. Regardless of their age (teens, millennials, 40-somethings, or seniors) internet users are becoming more and more dependent on their phones every day.
Social media marketing is a great use of your marketing budget, but you need to be sure to leverage proven strategies on your social media platforms. When done correctly, Social Media is proving to be one of the most effective methods to connect with your target market.
BNI is one of the most successful networking organizations in the world, with members passing millions of referrals resulting in BILLIONS of dollars in closed business every year.
The philosophy of BNI is “Givers Gain”. This means that members actively take a role in helping other members to grow their business by seeking out referrals and opportunities. In doing so, they understand that business will come back to them via the same methods.
If you read my article 2 weeks ago, I explained why Facebook ads could be a great option for you to get your name and business in front of thousands of potential prospects quickly and inexpensively.
If you missed that article, click here to read it now.
For years, perhaps even decades, Google has been the gold standard for Internet marketing. Small business owners have spent tens or even hundreds of thousands of dollars on marketing strategies such as AdWords and organic search engine optimization hoping to achieve to page placement and capture clicks.
Driving new traffic to your website and lead acquisition are necessary elements of any online marketing campaign, but if you are expecting a prospect to make a purchase, contact you, or opt-in for your offer solely as a result of visiting your website the first time, you may be leaving significant money on the table.