Creating a Content Marketing Plan That Will Improve Your SEO

Business professionals are beginning to realize the value of content marketing and understand that they need to put together a strategic campaign, but many just aren’t sure where to begin. Sound familiar? If so, this article is for you.

With our next three blog articles, we’ll give you step-by-step directions on how to start a content marketing plan that will improve your website SEO.

Step One: Determine your goals and outline a content marketing strategy that aligns with those objectives. 

It’s tempting to skip to the “fun stuff” (creating content and interacting with your target demographic), but unless you know exactly who your customers are and what they want from you, you could be firing arrows into the dark. Consider these points to illuminate and define your target.

  • Conduct keyword research
  • Consider both core and long-tail topics
  • Utilize your intuition
  • Research related topics, too

The point of keyword research is to direct your content creation. When you include the right keywords in your blog articles, you will drive more traffic to your site by improving the odds of those articles appearing in search results.

Start by asking yourself which keywords a prospective client might use to find your business online. For example, if you’re a plumber in Lansing, Michigan, the most obvious keywords for your business would be “plumbing”, “plumber”, “plumbing service”, and so on. Those are your core keywords.

Long-tail keywords tend to be three or four word phrases, and they typically describe exactly what the customer wants to purchase. Using our example above, a standard long-tail keyword might be “water heater installation in Lansing, Michigan” or “water heater installation in Lansing.”

These keywords are fairly obvious, but you can uncover even more valuable keywords by utilizing your intuition about your target demographic. What types of questions might they ask pertaining your business, products, or service? Related topics might include, “replace copper pipes”, “repair septic tank”, or “troubleshoot water heater”.

By considering these keywords as jumping-off points for content, you can appeal to potential customers who are already seeking very specific information (which you can then provide to them, of course). Then, by incorporating these keywords and keyword phrases into your website and blog content, you give yourself a better opportunity to be found online.

Hopefully these ideas will help you brainstorm content ideas for your marketing campaign. In our next article, we will discuss ways to create that content with maximum appeal to your audience.

If you have questions about keywords, contact us for more information, and don’t forget to follow along with this series; by the end, you will benefit from complete instructions for building a successful content marketing campaign that will also improve your website SEO.

How Blogging Helps Advisors and Attorneys Boost Their SEO

Typically, one of the first things attorneys and advisors will think about when it comes to their internet presence is whether or not their website ranks highly with the search engines. Beyond that, however, they may not understand what needs to be done to improve those rankings.

SEO (search engine optimization) is the ongoing process of making a website relevant enough for the search engines to rank it highly for specific keywords. Read more

5 Signs That Say You Need to Freshen Up Your Website

We all know technology doesn’t stay relevant forever. That’s why we occasionally buy a higher-definition TV, or trade up to a better smartphone. The same can be said of websites; no matter how well-designed it was, at some point your home on the internet is outdated. Here are five signs that you need to freshen it up with a redesign. Read more

The Top 4 Ways to Market Your Business Online

Building a profitable business begins with an innovative idea or product. But it definitely doesn’t end there.  Reaching your target audience on a regular basis is paramount for any business to achieve sustained success.

The right marketing strategies will help you to not only reach that target audience, but also engage them with appealing content. Over time, you can leverage the internet to build a brand identity and relationship with clients and potential clients, thereby growing your business.

But how do you do that, exactly? Read more

Contact Us to Learn More!

Follow in the footsteps of other top producers.
Leverage the power and reach of the internet with The Digital Advisor.