Attracting New Clients with Your Blog – Part Three

In our first two articles in this series, we began teaching you how to gain a return on your investment of time and energy. When you blog, you can use your words to turn website visitors into paying clients. Our first two articles focused on understanding your audience and creating content that appeals to their needs. In this final article of the series, we will show you a few more tips and tricks that will help you convert your prospects into clients.

In our first two articles in this series, we began teaching you how to gain a return on your investment of time and energy. When you blog, you can use your words to turn website visitors into paying clients. Our first two articles focused on understanding your audience and creating content that appeals to their needs. In this final article of the series, we will show you a few more tips and tricks that will help you convert your prospects into clients.

Read more

Blogging for Dollars – Part Two

Hopefully, you're beginning to realize that blogging can be a valuable marketing tool, but you probably want to know exactly how your blog turns online visitors into clients. We heard your questions, and we prepared this series of articles to help you better understand how the process should work.

In our first article of this series, we outlined the first two steps in the process. In this second part of the article, we'll delve deeper into the blogging process and give you more information on how to turn blog readers into clients.

Hopefully, you’re beginning to realize that blogging can be a valuable marketing tool, but you probably want to know exactly how your blog turns online visitors into clients. We heard your questions, and we prepared this series of articles to help you better understand how the process should work.

In our first article of this series, we outlined the first two steps in the process. In this second part of the article, we’ll delve deeper into the blogging process and give you more information on how to turn blog readers into clients.

Read more

How to Convert Blog Visitors into Clients – Part One

Financial advisors all over the country are blogging in order to build their online reputation, form relationships with potential clients, drive traffic to their websites, and earn credibility from other financial professionals. These are all worthwhile goals which will help you to gradually expend your practice. But with your financially-focused mind, you’re probably wondering about the bottom line of your time investment: Exactly how does blogging turn website visitors into clients?

Read more

Nine Ways that Blogging Can Make You Money

The internet offers massive potential to cultivate a professional image, make valuable contacts, and gain new clients. And surprisingly, many of your marketing goals can be accomplished by blogging.

Why aren't you blogging? Maybe because you haven't realized the massive potential blogging can offer to your marketing campaign.  Here are nine ways that blogging could be making you money!

The internet offers massive potential to cultivate a professional image, make valuable contacts, and gain new clients. And surprisingly, many of your marketing goals can be accomplished by blogging.

Why aren’t you blogging? Maybe because you haven’t realized the massive potential blogging can offer to your marketing campaign. Here are nine ways that blogging could be making you money!

Read more

How to Use Social Media to Boost Sales

Of course, the process works a bit different for financial advisors. You aren't going to post a link to a life insurance product and see online orders pour in. When people shop online for service providers like you, they are assessing your character, knowledge, and range of experience.  Here's how you maximize your results...

Of course, the process works a bit different for financial advisors. You aren’t going to post a link to a life insurance product and see online orders pour in. When people shop online for service providers like you, they are assessing your character, knowledge, and range of experience. Here’s how you maximize your results…

Read more

Financial Advisors and Digital Marketing
Part Three: Online Lead Generation

We previously discussed brand awareness, in which you create an image for your company, and how to begin relationships with prospects by driving traffic to your website. Now, we should discuss what you will actually do with all of that traffic. How do you continue to deepen the relationship, so that prospects eventually convert into leads?

We previously discussed brand awareness, in which you create an image for your company, and how to begin relationships with prospects by driving traffic to your website. Now, we should discuss what you will actually do with all of that traffic. How do you continue to deepen the relationship, so that prospects eventually convert into leads?

Read more

Financial Advisors and Digital Marketing
Part Two: Brand Awareness and Web Traffic

In our first article in this series, we introduced you to a fictional financial advisor named Stan. Stan embarked on a digital marketing campaign, but was eventually disappointed with his results. By failing to identify his specific goals, create content to match those goals, and correctly evaluate the impact of his strategy, Stan wasted a lot of time and energy on a marketing campaign that did not meet his expectations.

Now that you've learned the importance of developing clear goals and creating the right content, you're ready to start matching types of content to particular objectives.

In our first article in this series, we introduced you to a fictional financial advisor named Stan. Stan embarked on a digital marketing campaign, but was eventually disappointed with his results. By failing to identify his specific goals, create content to match those goals, and correctly evaluate the impact of his strategy, Stan wasted a lot of time and energy on a marketing campaign that did not meet his expectations.

Now that you’ve learned the importance of developing clear goals and creating the right content, you’re ready to start matching types of content to particular objectives.

Read more

Financial Advisors and Digital Marketing Part One: Identify Your Goals

Meet Stan (fictitious)...

Stan, a financial advisor, has heard about the power of digital marketing. He sets out to increase his profit margin by doing all of the things he has been told an advisor should do in this day and age. He builds a website, he sends out some emails, and he joins several social media sites. But after a few months, Stan is feeling discouraged. He thought his phone would be ringing off the hook by now. But instead, he hasn't really noticed an upswing in his business. Stan gives up on digital marketing.

Why didn't Stan receive the response he expected? Could it be that digital marketing just doesn't work for financial advisors?

Meet Stan (fictitious)…

Stan, a financial advisor, has heard about the power of digital marketing. He sets out to increase his profit margin by doing all of the things he has been told an advisor should do in this day and age. He builds a website, he sends out some emails, and he joins several social media sites. But after a few months, Stan is feeling discouraged. He thought his phone would be ringing off the hook by now. But instead, he hasn’t really noticed an upswing in his business. Stan gives up on digital marketing.

Why didn’t Stan receive the response he expected? Could it be that digital marketing just doesn’t work for financial advisors?

Read more

Contact Us to Learn More!

Follow in the footsteps of other top producers.
Leverage the power and reach of the internet with The Digital Advisor.