The Four Steps to Facebook Success:
Step One: Targeted ads
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One unique advantage of advertising in Facebook is the ability to target a very specific demographic. The better you know and understand your audience, the more successful you can be!
- We help you to define and locate your perfect target audience.
- You set your monthly advertising budget.
- We design your ad, write your copy, and select the perfect image for it.
Step Two: A strategic offer
Since we’ve identified your target audience, we can create a compelling offer to attract them. This could be a white paper, a video presentation, a special report, or any other desirable digital asset.
- If you don’t have this digital asset already, we’ll create it for you.
- We incorporate the offer into your ad for increased click-through rates.
Step Three: Landing page development
Facebook users that click your ad are immediately redirected to a customized landing page where they can opt-in to receive your offer.
- We create the landing page.
- We write strategic copy to encourage visitors to opt-in.
- We integrate the delivery of your offer so it automatically occurs immediately following an opt-in.
- To maximize opt-in conversions, we can even create a 60 second call-to-action whiteboard animation video!
Step Four: Drip and Follow Up
Once you begin to grow your list through opt-ins, you need to nurture the list with a steady stream of valuable content posted on your blog and emailed to your list on a regular basis.
- We help you manage the database.
- We write regular blog content to keep your list engaged with you.
- We manage the ongoing email drip campaign to your new list of prospects.