December 16, 2016 Greg Preite

4 Digital Marketing Trends for 2017

Financial and Insurance Professionals are becoming more and more savvy as competition is at an all-time high.  Are your marketing strategies keeping up?  Here’s what’s in store for 2017.

The internet is changing at a rapid rate, which means that you need to be proactive to keep up with these changes each year. What are you doing to ensure that you are keeping up with the trends in 2017?  Our team aims to keep you up to date with current trends.

Here’s what we see for the upcoming year:

Personalized Content Marketing

If you want a strong online presence, then you need to make sure that you are using an effective content marketing strategy. In the past, any type of content could rank in the search engines, but the online world is getting more competitive than ever before, which means that you need to share higher quality content. Personalize this message to match the focus of your customers and make sure the content is shared across a variety of platforms, including email marketing and social media.

Mobile Marketing: Design and Development

There’s no doubt that a large portion of online searches are done using smartphones or tablets. As the trends continue to shift to mobile browsing, it is essential to optimize user experience.  These means paying close attention to the mobile responsiveness of your website, emails, and landing pages.

Niche Marketing is Essential

Online marketing is becoming more and more competitive, with new businesses “joining the conversation” every day.  With more voices vying to be heard, it becomes imperative for you to develop targeted strategies aimed at specific niche audiences.  This is especially important on social media platforms and with lead generation efforts.

Live Video Streaming

We’ve already seen live video streaming make it’s way into mainstream social media.  Expect this trend to continue as businesses look for unique ways to connect with their audience.  In a sea of online noise, this technique will catch attention and can give you a leg up on competitors.

By understanding upcoming digital marketing trends, you can lead the industry and stay ahead of your competition. If you aren’t using digital marketing for your business, then right now is a great time to get started. Contact us to learn more!

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