As you continue to hone your social media strategy, you will soon discover that there is no secret to being successful 100 percent of the time (we wish it were that easy). But with time and experience you will find that certain practices tend to work well, while others do not. So yes, we do have a few basic rules of social media marketing that we can share with you. Perhaps the most important is the 80/20 rule.
Typically, one of the first things attorneys and advisors will think about when it comes to their internet presence is whether or not their website ranks highly with the search engines. Beyond that, however, they may not understand what needs to be done to improve those rankings.
You might think that after 47 years, email marketing has been fully hashed out and we have decided upon a static, unchanging formula for success. Actually, no form of marketing stays the same year after year, because consumer habits and preferences change and we must change with them. The same is true for email marketing.
We’ve all heard the jokes about Millennials, and the entire generation has been blamed for events ranging from the closing of Applebee’s restaurants to the declining birth rate. However, the truth behind these lighthearted complaints is that Millennials are becoming a powerful consumer force, accounting for one-fourth of the entire population. You definitely don’t want to overlook them as they come of age.
We all know technology doesn’t stay relevant forever. That’s why we occasionally buy a higher-definition TV, or trade up to a better smartphone. The same can be said of websites; no matter how well-designed it was, at some point your home on the internet is outdated. Here are five signs that you need to freshen it up with a redesign.
One of the greatest things about social media marketing is its ease and accessibility. It won’t take you long to establish a profile on your chosen platform, and to start posting updates. Platforms like Facebook even offer a comprehensive advertisement program, whereby business owners can run ad campaigns without a large investment of time or money.
But beware… looks can be deceptive. Yes, it appears easy to start up a social media profile (and technically it is), but using the tools correctly is another story. Remember, everything you post on social media can be viewed by your target demographic. So, while organizing your social media campaign responsibly can be rewarding, accidental blunders can likewise be costly.
Imagine how you might feel if you were reentering the dating scene as a wiser, more mature adult. What if each time you met someone for coffee, they seemed in a rush to draw you into an instant relationship or marriage? For most people, that’s too much pressure. You don’t know this person yet and their behavior sets off dangerous alarm bells in your mind.
The right marketing strategies will help you to not only reach that target audience, but also engage them with appealing content. Over time, you can leverage the internet to build a brand identity and relationship with clients and potential clients, thereby growing your business.
The New Year serves as a time for change and resolutions. Most of us set goals for our personal lives, but what about your business? Perhaps this is the year that you should commit yourself to a powerful social media strategy.