Facebook Ads Not Working? This May Be Why…

Imagine how you might feel if you were reentering the dating scene as a wiser, more mature adult. What if each time you met someone for coffee, they seemed in a rush to draw you into an instant relationship or marriage? For most people, that’s too much pressure. You don’t know this person yet and their behavior sets off dangerous alarm bells in your mind. Read more

The Top 4 Ways to Market Your Business Online

Building a profitable business begins with an innovative idea or product. But it definitely doesn’t end there.  Reaching your target audience on a regular basis is paramount for any business to achieve sustained success.

The right marketing strategies will help you to not only reach that target audience, but also engage them with appealing content. Over time, you can leverage the internet to build a brand identity and relationship with clients and potential clients, thereby growing your business.

But how do you do that, exactly? Read more

How to Ace Social Media in 2019

The New Year serves as a time for change and resolutions. Most of us set goals for our personal lives, but what about your business? Perhaps this is the year that you should commit yourself to a powerful social media strategy.

Of course, making the resolution is only the first step. How will you actually ace your social media campaign? Follow these steps to get started. Read more

3 Digital Marketing Tools Every Business Should Have

You probably know that today, digital marketing is one of the most powerful tools at your disposal. But beyond that, many business owners feel overwhelmed. With so many options at your disposal, which ones deserve your focus?

Experience has shown us that a successful digital marketing strategy begins with the following three tools. Read more

Which Social Media Platforms Should Your Business Be Using?

There’s no doubt that social media is a foundational aspect of a successful online marketing campaign. Small business owners typically understand that they need to have a social presence, as it allows them the opportunity to touch current clients and reach a desired new target audience.  Unfortunately, it can be confusing trying to decide which platforms to use and selecting the wrong ones can waste valuable time and resources. Read more

3 Ways that Content Marketing Can Build Your Bankroll

Stop and think for a moment how education plays a role in converting your prospects into new clients.

Yes, you likely educate people when you talk to them, but are you leveraging your website to help you do more of it?

If not, you’re probably leaving money on the table every month!

Here’s what you could accomplish with a strategic content marketing plan: Read more

5 Sneaky Ways Online Marketing Puts Money in Your Pocket

If you are going to spend money on marketing, you want to see an ROI, right? Of course you do! However, sometimes business owners think that the only way that internet marketing makes them money is if it generates new leads. Unfortunately, that’s misguided thinking.

There are a number of “sneaky” ways that you see profits from digital marketing. These profits are very real, but often forgotten or not considered. Read more

How Modern is Your Website? Check Your Phone!

Nearly everyone these days has a smartphone. In fact, it’s difficult to even purchase a phone that does not have the ability to access the internet, email, and your favorite apps.

Due to this widespread use of smartphones and tablets, when people go online they are most often utilizing a mobile device. Regardless of their age (teens, millennials, 40-somethings, or seniors) internet users are becoming more and more dependent on their phones every day. Read more

3 Elements of a Strong Social Media Campaign

Social media marketing is a great use of your marketing budget, but you need to be sure to leverage proven strategies on your social media platforms. When done correctly, Social Media is proving to be one of the most effective methods to connect with your target market.

Here are three essential strategies to implement that will strengthen your approach: Read more

Take a BNI Approach to Your Social Media

BNI is one of the most successful networking organizations in the world, with members passing millions of referrals resulting in BILLIONS of dollars in closed business every year.

The philosophy of BNI is “Givers Gain”.  This means that members actively take a role in helping other members to grow their business by seeking out referrals and opportunities.  In doing so, they understand that business will come back to them via the same methods.

Simply put, it’s a philosophy of “I help you and then you will want to help me”. Read more

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