Marketing to Millennials? Four Things You Need to Do Now

We’ve all heard the jokes about Millennials, and the entire generation has been blamed for events ranging from the closing of Applebee’s restaurants to the declining birth rate. However, the truth behind these lighthearted complaints is that Millennials are becoming a powerful consumer force, accounting for one-fourth of the entire population. You definitely don’t want to overlook them as they come of age.

On the other hand, marketing to Millennials may require some changes in your strategy. Remember that this is the first generation to grow up with Internet, which means 24-7 access to the sum of human knowledge. Millennials often make up their minds about a brand or company before stepping out of their living rooms. How does one market to a savvy, research-based generation?

Integrate your communications strategy.
Millennials are the digitally-adept generation, and prefer to choose their own channels of consuming content. When you produce one piece of content, your next step is to publish it across various platforms in order to reach the widest audience possible. For example, a blog can be published on your website, linked on social media channels, and emailed directly to your contacts.

As a bonus, using an integrated communications strategy means you get the most bang for each marketing buck. You’ve already produced that content, so use it to its full advantage.

Maintain a social media presence.
This is an absolute must if you want to market to millennials, who rely upon social media twice as much as other consumers. Set up a complete profile on Facebook, include photos and accurate descriptions of your business, and post relevant content on a regular schedule.

Facebook offers invaluable marketing tools, because the platform allows you to boost posts or create ads targeting a very specific audience (based on data that they have already gathered and stored). Take advantage of these opportunities to reach out directly to the Millennial demographic.

Provide resources and education.
After coming of age during the Great Recession, most millennials have become cost-conscious consumers and do-it-yourselfers. They will value content that offers education on their topics of interest. Offer that information and gain their respect, and who do you think they will call when a project or problem requires professional assistance?

If possible, open yourself up to reviews.
Clearly, if compliance restricts you from publishing reviews, you won’t be able to use this strategy.  However, if you are allowed to post reviews and testimonials, this is a key element to attracting new clients.  Having come of age in the digital era, researching professionals and reading reviews is not just a bonus for Millennials, it’s something they do for almost any business transaction – from choosing a physician to selecting a restaurant.

Don’t worry about the occasional bad review; these actually serve as valuable learning experiences and offer opportunity for improvement. In fact, reaching out to a disgruntled reviewer to rectify the situation actually earns you brownie points, and shows that there is a real person behind the company name. Millennials are shrewd readers of reviews, and can easily spot the signs of an honest and reputable business.

Millennials now comprise 35 percent of the workforce, and that percentage will continue to grow as Baby Boomers retire.

For more information on updating your marketing strategy to appeal to this growing crowd of trendsetters, contact us for personalized help. We can guide you as you evaluate your current strategies and make the necessary changes to stay relevant in this changing economic landscape.

3 Digital Marketing Tools Every Business Should Have

You probably know that today, digital marketing is one of the most powerful tools at your disposal. But beyond that, many business owners feel overwhelmed. With so many options at your disposal, which ones deserve your focus?

Experience has shown us that a successful digital marketing strategy begins with the following three tools. Read more

3 Ways that Content Marketing Can Build Your Bankroll

Stop and think for a moment how education plays a role in converting your prospects into new clients.

Yes, you likely educate people when you talk to them, but are you leveraging your website to help you do more of it?

If not, you’re probably leaving money on the table every month!

Here’s what you could accomplish with a strategic content marketing plan: Read more

5 Sneaky Ways Online Marketing Puts Money in Your Pocket

If you are going to spend money on marketing, you want to see an ROI, right? Of course you do! However, sometimes business owners think that the only way that internet marketing makes them money is if it generates new leads. Unfortunately, that’s misguided thinking.

There are a number of “sneaky” ways that you see profits from digital marketing. These profits are very real, but often forgotten or not considered. Read more

How Modern is Your Website? Check Your Phone!

Nearly everyone these days has a smartphone. In fact, it’s difficult to even purchase a phone that does not have the ability to access the internet, email, and your favorite apps.

Due to this widespread use of smartphones and tablets, when people go online they are most often utilizing a mobile device. Regardless of their age (teens, millennials, 40-somethings, or seniors) internet users are becoming more and more dependent on their phones every day. Read more

3 Elements of a Strong Social Media Campaign

Social media marketing is a great use of your marketing budget, but you need to be sure to leverage proven strategies on your social media platforms. When done correctly, Social Media is proving to be one of the most effective methods to connect with your target market.

Here are three essential strategies to implement that will strengthen your approach: Read more

Take a BNI Approach to Your Social Media

BNI is one of the most successful networking organizations in the world, with members passing millions of referrals resulting in BILLIONS of dollars in closed business every year.

The philosophy of BNI is “Givers Gain”.  This means that members actively take a role in helping other members to grow their business by seeking out referrals and opportunities.  In doing so, they understand that business will come back to them via the same methods.

Simply put, it’s a philosophy of “I help you and then you will want to help me”. Read more

How to Turn Your Facebook Ads into Revenue

If you read my article 2 weeks ago, I explained why Facebook ads could be a great option for you to get your name and business in front of thousands of potential prospects quickly and inexpensively.

If you missed that article, click here to read it now.

So with that in mind, the next logical question would be “How do you maximize your investment and turn those ads into viable leads and revenue?” Read more

The Marketing Blunder that Costs Business Owners Thou$and$

Driving new traffic to your website and lead acquisition are necessary elements of any online marketing campaign, but if you are expecting a prospect to make a purchase, contact you, or opt-in for your offer solely as a result of visiting your website the first time, you may be leaving significant money on the table. Read more

How to Build a Killer Landing Page that Actually Converts

An old, outdated website won’t cut it in the competitive digital world. If you want to have a website that converts visitors into viable leads, then it is essential to incorporate strategic and proven strategies. Too often, small business owners end up with a low-performing site because they overlook several important design elements.

Keep in mind that lead generation may require a website that stands apart from your company site and functions for a the specific purpose of generating those leads.

With that in mind, here are four essential elements:

1. KISS Principle: “Keep it Simple, Stupid” is a phrase that is often used in the web design world and many other industries. Don’t over-complicate the page with too much information. Instead, direct the content to lead the customer to one specific action. You don’t need to include everything about your company on the landing page, only the relevant information.

2. Gentle, Friendly Audience Engagement: Don’t make your website visitors frustrated because of an obnoxious pop-up for an email list. Instead, use smaller tools that aren’t as nagging. If your content is compelling and relevant, you shouldn’t need a pop-up to make people want what you have to offer.

3. Make it Easy: Are you leaving customers guessing about how they contact your company? If people need to search for a contact page or a phone number, then you will lose potential customers. Include clear Calls to Action (CTAs) with a simple way for each customer to take the desired action.

4. Size and Placement of the Conversion Element: Now that you have a clear idea about the desired conversion action, test different content, fonts, size, and colors that will make those conversion elements stand out. The important information should be the focus of the design.

Boost Conversions with Our Proven System

The most effective way to increase conversions on a web page is by working with a team that has a proven track-record in the industry. It might seem difficult to convert website visitors into customers, but a few simple strategies can transform your results and increase your sales.

For more information, give us a call!

Contact Us to Learn More!

Follow in the footsteps of other top producers.
Leverage the power and reach of the internet with The Digital Advisor.