You probably know that today, digital marketing is one of the most powerful tools at your disposal. But beyond that, many business owners feel overwhelmed. With so many options at your disposal, which ones deserve your focus?
Stop and think for a moment how education plays a role in converting your prospects into new clients.
Yes, you likely educate people when you talk to them, but are you leveraging your website to help you do more of it?
If not, you’re probably leaving money on the table every month!
If you are going to spend money on marketing, you want to see an ROI, right? Of course you do! However, sometimes business owners think that the only way that internet marketing makes them money is if it generates new leads. Unfortunately, that’s misguided thinking.
Nearly everyone these days has a smartphone. In fact, it’s difficult to even purchase a phone that does not have the ability to access the internet, email, and your favorite apps.
Due to this widespread use of smartphones and tablets, when people go online they are most often utilizing a mobile device. Regardless of their age (teens, millennials, 40-somethings, or seniors) internet users are becoming more and more dependent on their phones every day.
Social media marketing is a great use of your marketing budget, but you need to be sure to leverage proven strategies on your social media platforms. When done correctly, Social Media is proving to be one of the most effective methods to connect with your target market.
BNI is one of the most successful networking organizations in the world, with members passing millions of referrals resulting in BILLIONS of dollars in closed business every year.
The philosophy of BNI is “Givers Gain”. This means that members actively take a role in helping other members to grow their business by seeking out referrals and opportunities. In doing so, they understand that business will come back to them via the same methods.
If you read my article 2 weeks ago, I explained why Facebook ads could be a great option for you to get your name and business in front of thousands of potential prospects quickly and inexpensively.
If you missed that article, click here to read it now.
Driving new traffic to your website and lead acquisition are necessary elements of any online marketing campaign, but if you are expecting a prospect to make a purchase, contact you, or opt-in for your offer solely as a result of visiting your website the first time, you may be leaving significant money on the table.
An old, outdated website won’t cut it in the competitive digital world. If you want to have a website that converts visitors into viable leads, then it is essential to incorporate strategic and proven strategies. Too often, small business owners end up with a low-performing site because they overlook several important design elements.
Keep in mind that lead generation may require a website that stands apart from your company site and functions for a the specific purpose of generating those leads.
With that in mind, here are four essential elements:
1. KISS Principle: “Keep it Simple, Stupid” is a phrase that is often used in the web design world and many other industries. Don’t over-complicate the page with too much information. Instead, direct the content to lead the customer to one specific action. You don’t need to include everything about your company on the landing page, only the relevant information.
2. Gentle, Friendly Audience Engagement: Don’t make your website visitors frustrated because of an obnoxious pop-up for an email list. Instead, use smaller tools that aren’t as nagging. If your content is compelling and relevant, you shouldn’t need a pop-up to make people want what you have to offer.
3. Make it Easy: Are you leaving customers guessing about how they contact your company? If people need to search for a contact page or a phone number, then you will lose potential customers. Include clear Calls to Action (CTAs) with a simple way for each customer to take the desired action.
4. Size and Placement of the Conversion Element: Now that you have a clear idea about the desired conversion action, test different content, fonts, size, and colors that will make those conversion elements stand out. The important information should be the focus of the design.
Boost Conversions with Our Proven System
The most effective way to increase conversions on a web page is by working with a team that has a proven track-record in the industry. It might seem difficult to convert website visitors into customers, but a few simple strategies can transform your results and increase your sales.
For more information, give us a call!
You might already be using Social Media to promote your business, but is your strategy in alignment with your goals?
Most business owners today know that they should incorporate social media into their marketing campaign, but they typically don’t know where to start. If you are going to use social platforms such as Facebook, LinkedIn, or Twitter, then it is important that you understand a few strategies to maximize your results.
Paid vs. Organic Social Media
There are two main strategies that you can use with social media and before starting a campaign, you really need to know the differences because they will influence your overall strategy and daily practices. Too often, unknowing business owners waste a lot of time and money on the wrong type of social media.
Organic social media consists of building fan pages and working to increase the likes and followers with posted content such as blogs, articles, pictures, and status updates. This is a long-term strategy to build a following. The reality is that most people don’t see a post on your page and then pick up the phone to call for your services. So, you also need to consider where you can place Calls-to-Action to get them into your sales funnel.
In comparison, paid social media is a better strategy for immediate results.
With paid ads, you are dropping a message in front of your target audience and asking them to take a specific action. For example, if you are targeting baby boomers, then you can set up an ad focusing on age, income, location, interests and more. The Call-to-Action could be an invitation for them to attend a workshop, download information from your website, or participate in a promotion. Then, you will have the opportunity to add the person to your sales funnel and drip campaign. This leads to future appointments and sales.
Where Should You Focus Your Efforts?
Most small business owners are looking for a return on their investment right away. If you want to see faster results, then paid ads should be the main focus for your social media efforts.
The best approach is to have a 3-tiered strategy: short-term, mid-term, and long-term strategies. Paid social media gets things rolling; then you can use organic social media and email marketing for mid- and long-term strategies.
Kick Start Your Social Media Campaign
Do you have questions about the best way to focus your social media efforts? Contact us for more information. We know the best practices for social media and other types of online marketing, and we are here to help!