When you think of blogging, do you picture private websites run by sweatpants-clad mommies, or wandering travelers journaling their vacations? That’s a common misconception about blogging. But the truth is, blogs have become immensely powerful professional marketing tools.
Financial advisors who want to stay current and compete in today’s market should consider blogging, here’s why…
A blog will boost your website traffic. Search engine algorithms give preference to regularly-updated websites which provide rich, deep information containing relevant keywords. Blogging on a regular basis accomplishes this goal, and boosts your search engine ratings. In other words, it helps your prospects to find you online.
Your blog allows you to build your audience. When those prospects find you online, a blog gives them relevant and valuable information to read. They begin to follow you, share your articles on social media, and develop loyalty to you.
You own the content on your blog. Social media provides invaluable tools to build your audience. But the website itself owns your status updates. Your blog, on the other hand, belongs to you. It’s your own personal library online, where you can store and display your knowledge. Blogging builds your credibility both within your industry and in the eyes of prospective clients.
Blogging gives you a reason to contact your audience directly. You know that in order to retain current clients and attract new ones, you have to keep yourself on their minds. But it can be hard to do that without looking like a pushy used-car salesman. When you blog, now you have something useful to offer your audience, and a reason to reach out to them directly via email. Now you are viewed as helpful and informative, not pushy and obnoxious.
Your blog provides solutions. Your audience has questions about retirement, taxes, Social Security, and more. They have fears about the future. They may have doubts that they are adequately prepared for anything life may throw their way. Your blog can answer those questions, soothe doubts, and calm fears. Most importantly, your blog offers real solutions to help clients and prospects take control of their financial lives, and establishes you as the knowledgeable expert who solved their problems. When they have more questions in the future, who do you think they will call?
Need help getting started? Give us a call. We’re here to help you fully leverage the internet to build your business.