Social Media for Financial Advisors

25 Jul 2019
Sticky Post By Posted in Growing Your Practice, Social Media for Financial Advisors Permalink

4 Ways for Attorneys and Financial Advisors to Use Video Marketing

Sticky Post By On July 25, 2019

Marketers have used video to promote brands all the way back in the beginning days of cinema and television. Social media, on the other hand, is a relatively new phenomenon. Put the two together, however, and you have one of the most powerful forms of marketing available today.

But just how powerful is the combo of video and social media? 

It might interest you to learn that 64 percent of consumers commit to buying a product or service after watching brand videos on social media. And they’ll even help you do some of the work; videos are shared twelve times more often than photos. That means your audience will find video content so compelling that they actually spread brand awareness for you! Read more

11 Jun 2019
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Are You Following the 80/20 Rule of Social Media Marketing?

Sticky Post By On June 11, 2019

As you continue to hone your social media strategy, you will soon discover that there is no secret to being successful 100 percent of the time (we wish it were that easy). But with time and experience you will find that certain practices tend to work well, while others do not. So yes, we do have a few basic rules of social media marketing that we can share with you. Perhaps the most important is the 80/20 rule. Read more

06 Mar 2019
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5 Social Media Blunders You MUST Avoid

Sticky Post By On March 6, 2019

One of the greatest things about social media marketing is its ease and accessibility. It won’t take you long to establish a profile on your chosen platform, and to start posting updates. Platforms like Facebook even offer a comprehensive advertisement program, whereby business owners can run ad campaigns without a large investment of time or money.

But beware… looks can be deceptive. Yes, it appears easy to start up a social media profile (and technically it is), but using the tools correctly is another story. Remember, everything you post on social media can be viewed by your target demographic. So, while organizing your social media campaign responsibly can be rewarding, accidental blunders can likewise be costly. Read more

18 Feb 2019
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Facebook Ads Not Working? This May Be Why…

Sticky Post By On February 18, 2019

Imagine how you might feel if you were reentering the dating scene as a wiser, more mature adult. What if each time you met someone for coffee, they seemed in a rush to draw you into an instant relationship or marriage? For most people, that’s too much pressure. You don’t know this person yet and their behavior sets off dangerous alarm bells in your mind. Read more

17 Dec 2018
Sticky Post By Posted in Financial Advisor Marketing, Social Media for Financial Advisors Permalink

3 Digital Marketing Tools Every Business Should Have

Sticky Post By On December 17, 2018

You probably know that today, digital marketing is one of the most powerful tools at your disposal. But beyond that, many business owners feel overwhelmed. With so many options at your disposal, which ones deserve your focus?

Experience has shown us that a successful digital marketing strategy begins with the following three tools. Read more

13 Jun 2018
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Which Social Media Platforms Should Your Business Be Using?

Sticky Post By On June 13, 2018

There’s no doubt that social media is a foundational aspect of a successful online marketing campaign. Small business owners typically understand that they need to have a social presence, as it allows them the opportunity to touch current clients and reach a desired new target audience.  Unfortunately, it can be confusing trying to decide which platforms to use and selecting the wrong ones can waste valuable time and resources. Read more

24 May 2018
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3 Ways that Content Marketing Can Build Your Bankroll

Sticky Post By On May 24, 2018

Stop and think for a moment how education plays a role in converting your prospects into new clients.

Yes, you likely educate people when you talk to them, but are you leveraging your website to help you do more of it?

If not, you’re probably leaving money on the table every month!

Here’s what you could accomplish with a strategic content marketing plan: Read more

19 Mar 2018
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Take a BNI Approach to Your Social Media

Sticky Post By On March 19, 2018

BNI is one of the most successful networking organizations in the world, with members passing millions of referrals resulting in BILLIONS of dollars in closed business every year.

The philosophy of BNI is “Givers Gain”.  This means that members actively take a role in helping other members to grow their business by seeking out referrals and opportunities.  In doing so, they understand that business will come back to them via the same methods.

Simply put, it’s a philosophy of “I help you and then you will want to help me”. Read more

27 Feb 2018
Sticky Post By Posted in Financial Advisor Marketing, Social Media for Financial Advisors Permalink

How to Turn Your Facebook Ads into Revenue

Sticky Post By On February 27, 2018

If you read my article 2 weeks ago, I explained why Facebook ads could be a great option for you to get your name and business in front of thousands of potential prospects quickly and inexpensively.

If you missed that article, click here to read it now.

So with that in mind, the next logical question would be “How do you maximize your investment and turn those ads into viable leads and revenue?” Read more

21 Feb 2018
Sticky Post By Posted in Growing Your Practice, Social Media for Financial Advisors Permalink

The Advertising Secret Google Doesn’t Want You to Know

Sticky Post By On February 21, 2018

For years, perhaps even decades, Google has been the gold standard for Internet marketing. Small business owners have spent tens or even hundreds of thousands of dollars on marketing strategies such as AdWords and organic search engine optimization hoping to achieve to page placement and capture clicks. Read more

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