Marketers have used video to promote brands all the way back in the beginning days of cinema and television. Social media, on the other hand, is a relatively new phenomenon. Put the two together, however, and you have one of the most powerful forms of marketing available today.
But just how powerful is the combo of video and social media?
It might interest you to learn that 64 percent of consumers commit to buying a product or service after watching brand videos on social media. And they’ll even help you do some of the work; videos are shared twelve times more often than photos. That means your audience will find video content so compelling that they actually spread brand awareness for you!