As you continue to hone your social media strategy, you will soon discover that there is no secret to being successful 100 percent of the time (we wish it were that easy). But with time and experience you will find that certain practices tend to work well, while others do not. So yes, we do have a few basic rules of social media marketing that we can share with you. Perhaps the most important is the 80/20 rule.
One of the greatest things about social media marketing is its ease and accessibility. It won’t take you long to establish a profile on your chosen platform, and to start posting updates. Platforms like Facebook even offer a comprehensive advertisement program, whereby business owners can run ad campaigns without a large investment of time or money.
But beware… looks can be deceptive. Yes, it appears easy to start up a social media profile (and technically it is), but using the tools correctly is another story. Remember, everything you post on social media can be viewed by your target demographic. So, while organizing your social media campaign responsibly can be rewarding, accidental blunders can likewise be costly.
Imagine how you might feel if you were reentering the dating scene as a wiser, more mature adult. What if each time you met someone for coffee, they seemed in a rush to draw you into an instant relationship or marriage? For most people, that’s too much pressure. You don’t know this person yet and their behavior sets off dangerous alarm bells in your mind.
You probably know that today, digital marketing is one of the most powerful tools at your disposal. But beyond that, many business owners feel overwhelmed. With so many options at your disposal, which ones deserve your focus?
There’s no doubt that social media is a foundational aspect of a successful online marketing campaign. Small business owners typically understand that they need to have a social presence, as it allows them the opportunity to touch current clients and reach a desired new target audience. Unfortunately, it can be confusing trying to decide which platforms to use and selecting the wrong ones can waste valuable time and resources.
Stop and think for a moment how education plays a role in converting your prospects into new clients.
Yes, you likely educate people when you talk to them, but are you leveraging your website to help you do more of it?
If not, you’re probably leaving money on the table every month!
BNI is one of the most successful networking organizations in the world, with members passing millions of referrals resulting in BILLIONS of dollars in closed business every year.
The philosophy of BNI is “Givers Gain”. This means that members actively take a role in helping other members to grow their business by seeking out referrals and opportunities. In doing so, they understand that business will come back to them via the same methods.
If you read my article 2 weeks ago, I explained why Facebook ads could be a great option for you to get your name and business in front of thousands of potential prospects quickly and inexpensively.
If you missed that article, click here to read it now.
For years, perhaps even decades, Google has been the gold standard for Internet marketing. Small business owners have spent tens or even hundreds of thousands of dollars on marketing strategies such as AdWords and organic search engine optimization hoping to achieve to page placement and capture clicks.
You might already be using Social Media to promote your business, but is your strategy in alignment with your goals?
Most business owners today know that they should incorporate social media into their marketing campaign, but they typically don’t know where to start. If you are going to use social platforms such as Facebook, LinkedIn, or Twitter, then it is important that you understand a few strategies to maximize your results.
Paid vs. Organic Social Media
There are two main strategies that you can use with social media and before starting a campaign, you really need to know the differences because they will influence your overall strategy and daily practices. Too often, unknowing business owners waste a lot of time and money on the wrong type of social media.
Organic social media consists of building fan pages and working to increase the likes and followers with posted content such as blogs, articles, pictures, and status updates. This is a long-term strategy to build a following. The reality is that most people don’t see a post on your page and then pick up the phone to call for your services. So, you also need to consider where you can place Calls-to-Action to get them into your sales funnel.
In comparison, paid social media is a better strategy for immediate results.
With paid ads, you are dropping a message in front of your target audience and asking them to take a specific action. For example, if you are targeting baby boomers, then you can set up an ad focusing on age, income, location, interests and more. The Call-to-Action could be an invitation for them to attend a workshop, download information from your website, or participate in a promotion. Then, you will have the opportunity to add the person to your sales funnel and drip campaign. This leads to future appointments and sales.
Where Should You Focus Your Efforts?
Most small business owners are looking for a return on their investment right away. If you want to see faster results, then paid ads should be the main focus for your social media efforts.
The best approach is to have a 3-tiered strategy: short-term, mid-term, and long-term strategies. Paid social media gets things rolling; then you can use organic social media and email marketing for mid- and long-term strategies.
Kick Start Your Social Media Campaign
Do you have questions about the best way to focus your social media efforts? Contact us for more information. We know the best practices for social media and other types of online marketing, and we are here to help!