For professionals in the finance and insurance markets, LinkedIn is the social network of choice. It’s the ideal place to connect with peers online, helping you build your referral network, and potential clients are likely to investigate your profile before entrusting you with their money swiss apotheke viagra generika. But of course, the manner in which you represent yourself is key to your online marketing success. Follow these seven steps to building an effective LinkedIn profile that will help you grow your practice.
Include a picture. Seeing your face will help potential clients begin to form a connection with you. Use a friendly, professional photo, avoiding casual selfies or group shots.
Write a personal summary. This is just small section of your LinkedIn profile, but it’s your chance to shine. The key word here is personal. Speak directly to your prospects while describing yourself and your practice. Make sure to communicate a genuine love of your profession, and a true concern for the needs of your clients.
List skills and endorsements. This part of your profile will look a bit more like a resume, but you can still make it sparkle! List both professional and personal accomplishments, and invite your current clients to give you endorsements. Personal recommendations are still one of the oldest and most powerful marketing tools available, but many more prospects will view them online.
Include your contact information. Make it easy for potential clients to reach you directly. List your office phone number, a link to your website, and your email address (and don’t forget to check your email daily).
Network via groups. There are two ways advisors can use LinkedIn groups to network. First, groups pertaining to the retirement and finance industry can help you gain referrals from estate planning attorneys, tax professionals, insurance representatives, and more. Second, groups that appeal to your ideal demographic will help you connect more directly with your prospects. Join groups in both categories, and post relevant information such as links to your blogs.
Add contacts. LinkedIn provides a detailed search tool that will help you locate both professional contacts and your ideal prospects. Use it to build your network and become more visible to the people who matter most.
Post articles. LinkedIn provides the opportunity to build a personal library of self-published articles. When potential clients view your profile, they will see that you’ve already provided them with a valuable resource. Plus, self-publishing on a regular basis builds your reputation as a professional who is passionate about his work. It can also make your profile easier to find on the search engines.
If you’re nervous about publishing online, or need help with social media marketing in general, give us a call. We specialize in helping financial advisors present themselves in a professional light, build their online networks, and grow their practices.