The leading social networking giant, Facebook has earned a worldwide reputation for their advanced marketing tactics. Over the past several years, Facebook users have becoming increasingly attached to their social media accounts. One side effect of this regular, consistent use is that Facebook has logged incredibly rich and deep amounts of personal information on its users. In fact, their marketing department has even earned a bit of notoriety for its efforts!
Of course, it’s unlikely that Mark Zuckerburg simply harbors an irrational curiosity about the shopping habits, food preferences, musical tastes or relationship statuses of Facebook account holders. The point of all this information gathering is to create targeted ads which locate a very specific audience. What this means for you is that Facebook did all of the legwork already, and by creating a targeted Facebook ad you can take advantage of their years of research.
In fact, there are seven really great reasons that targeted Facebook ads are becoming one of the best ways for financial advisors to reach their desired audience.
Target a specific geographic region. There is no need to pay for ads that would mostly be seen by random people all over the country. With Facebook ads, you can limit your advertisements to a specific geographic region.
Target an age group. As a financial advisor, your primary clients are usually those who are age 40 and up. Facebook ads allow you to target a particular age group, so that the only people who see your ads are those who would make up your typical client base. Think older Americans aren’t using Facebook? Think again: Facebook users over age 55 grew by 80 percent from 2011 to 2014**. Your target audience is joining Facebook in droves.
Target a specific net worth or income level. Do you prefer to work mostly or exclusively with clients of a certain income level? Facebook ads help you to locate these prospects.
Target by gender. Among your clients, who tends to be the most loyal client – men or women? Who tends to make most of the household financial decisions? Or are you hoping to attract more clients of one gender or another? You can narrow your targeted Facebook audience to male or female only.
Target people who like certain groups. Are you searching for clients who share certain community or civic interests? Or perhaps you’ve noticed that several of your best clients tend to have similar interests, and want to explore that demographic some more. Whatever your reason, Facebook allows you to designate members of certain groups as the audience for your advertisements.
Create brand awareness. For a relatively small cost, you can reach thousands of prospects in your area. Facebook ads help you to become a household name, so that when people in your city think of finance, they think of you.
It’s cheaper than ads on search engines. Facebook ads are quite simply cheaper than ads on search engines. In fact, search engine ads are the online equivalent of a very pricey billboard on a well-traveled highway. Many people will see it, but only a few will respond. On the other hand, a Facebook ad is like having your own personal advertising assistant, who carefully researches and then selects certain people to present with your business card. The investment is smaller, and the impact is potentially much more effective.
Are you ready to tap into years of marketing research to find and communicate with your ideal prospects? Of course, utilizing all of these tools to create an effective Facebook ad campaign takes time and diligence. If all of the options are overwhelming, or if you’re too busy doing what you do best, we can affordably manage your Facebook ad campaign.