February 14, 2017 Greg Preite

Why Email is a Great Way to Reach Retirees

Online marketing offers a powerful platform to share information with current and potential customers. However, if you are targeting the retirement demographic, you might wonder if these people are receiving your messages or if they use email. Even though the college students and middle-aged adults often use social media, seniors may not spend quite as much time on social media sites, although surveys show that their use is growing.

Regardless of your business or industry, you need to be sure that your marketing efforts are reaching the right demographic. One of the best solutions for those in the financial and insurance industry is email because it is commonly used by seniors and retirees.  In fact, Pew Research has reported that 88% of seniors who use the internet utilize email regularly and these numbers continue to grow.

Effective Communication

If you are going to put time and money into sharing a marketing message, then you need to be using a platform that will reach your target demographic. In fact, email marketing might be more effective for retirees compared to other forms of online marketing.

It is estimated that there is a 70% likelihood that internet users over the age of 65 will get online every day. 8 out of 10 seniors own a cell phone, making it easy to connect with your customers that fall within this target demographic.

With the gaining popularity of smartphone among seniors, they are able to receive immediate notification when your email is sent. This message can be read from any location, such as at home or in the waiting room at the doctor’s office.

Easy to Share

Email is one of the easiest ways for seniors to share your message.  Whereas the “sharing” process on a social media site might seem cumbersome, forwarding an email is second nature for most email users, including those over the age of 65.

Cost Effective

Email is still one of the most cost effective ways of reaching your audience.  Programs such as Constant Contact, GetResponse, and MailChimp provide an affordable way for you to send effective messages to your database and monitor the open rates.

It is essential that you are communicating with your customers on a regular basis. Email marketing makes it easy for you to share your message so that you can build deeper relationships with your clients and prospects.

Are you interested in learning more about how online marketing can help you grow your insurance or financial business? Contact us to learn more about the benefits of email newsletters and other marketing methods that are working today!

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