August 27, 2017 Greg Preite

Why is Blogging So Important for a Financial Advisor?

As a financial advisor, is it worth your time and effort to publish content on your blog? There are many options for online marketing and customer outreach, so you need to manage your efforts to ensure that you get the results that you desire.

Before you embark on a blogging campaign, it’s important to fully understand the benefits and have the proper expectations.  When you see the “big picture” as it pertains to blogging and your overall digital marketing strategy, you will see why it should be an integral part of your practice.

Here are just a few benefits of blogging:

1. Customers are Looking for Advice and Answers

People consistently see to learn more about their finances and how to plan for the future. If you are the one providing answers to their questions, you can naturally build stronger relationships with customers. As a result, these efforts could start conversations that leads to sales.

2. Boost Search Engine Results

There is a reason why marketing experts say that “content is king.” Adding new blog posts to your website is a way to build authority online, increasing the likelihood that you will beat out your competitors in the search results. Ongoing content is a great way to naturally increase the search keywords associated with your website.

3. Be the Leader in the Industry

Providing valuable information is the perfect method to establish yourself as an authority in the industry. It helps you to build trust with both prospects and existing clients, which builds your credibility, increases your conversions, improves client retention, and generates referrals.

4. Build Engagement Across Multiple Platforms

Fresh blog content can be the foundation to a full marketing campaign. Often, social media, newsletters, and other online efforts are focused on the blog articles. These efforts help you to achieve engagement with current and potential customers, giving you the opportunity to gain feedback and learn more about the wishes and concerns of your audience.

5.  Nurture and Convert Prospects into Clients

It’s likely that most of your prospects require a “get to know you” period before they will do business with you.  Since you have a busy schedule and many clients to serve, it can be difficult to keep in touch with prospects.  Blogging combined with the right mix of email marketing and social media increases the number of quality interactions with your prospect list and helps you to convert them into clients.

6.  Separate Yourself from Competitors

Even though the internet has become a regular component of nearly every American’s life, most advisors have still not mastered a way to leverage it.  By embracing a digital strategy of providing value, you’ll be providing a service that most of your competitors have not yet adopted.

If you don’t have a good blogging strategy in place, then right now is a great time to get started. Talk to our team at The Digital Advisor to learn more about the services that are available. We are experts in the industry, and we’re here to make it easy for you to implement an online marketing plan so that you can connect with your target demographic.

Contact us today to learn more!

Contact Us to Learn More!

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