June 13, 2018 Greg Preite

Which Social Media Platforms Should Your Business Be Using?

There’s no doubt that social media is a foundational aspect of a successful online marketing campaign. Small business owners typically understand that they need to have a social presence, as it allows them the opportunity to touch current clients and reach a desired new target audience.  Unfortunately, it can be confusing trying to decide which platforms to use and selecting the wrong ones can waste valuable time and resources.

The Social Scene Has Changed

When social media first evolved, businesses had few choices.  Twitter or Facebook were most popular and then there was a significant drop off.  These two platforms haven’t lost any steam, but many others have gained in popularity: Instagram, LinkedIn, Pinterest, YouTube, Snapchat, Vimeo, Periscope, and more. It seems like there is always a new social media channel coming online, making it feel impossible to keep up with the latest trends.

Some business owners have adopted a few of these newer platforms and others have elected not to engage much.  What is the right or wrong approach?

Develop a Customized Approach for Your Social Media

The truth is that there isn’t a cookie-cutter approach for every company.  You must first consider the unique demographic that you are targeting. Then, identify the places where you have the best opportunity to connect with your perfect customers. Here are a few steps to help you stand out in the online world:
  • Who are the customers that are looking for your services? Knowing your target customer will help you see where these people are spending time online.
  • What is your Social Media goal? These platforms can be used to build long-term relationships with your customers and keep you in front of the people who matter most. Keep in mind that seeking new leads from a cold market using Social Media is not the best practice for every business model.
  • What sets your business apart from the competition? Utilize Social Media to educate and inform in a way that exemplifies your expertise without coming across as pushy or being too focused on just “making a sale”.
  • How are your competitors using Social Media? Understanding the ways the competition is using the platform will help you see the potential for your efforts.

Need help?  Got questions?  We can help you determine the best strategies for your business. Contact us today to learn more!

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