You probably know that today, digital marketing is one of the most powerful tools at your disposal. But beyond that, many business owners feel overwhelmed. With so many options at your disposal, which ones deserve your focus?
Experience has shown us that a successful digital marketing strategy begins with the following three tools.
A website with an integrated blog. A website is your home on the internet, and these days a digital presence is mandatory. Most of your potential clients will research you online, before you ever hear of them. Therefore, a website should accurately represent your company, and provide information to help them make a decision.
The blog part of your website is essential. You will use it to educate your audience and display your expertise. Over time, your blog will help you to gain their trust and spark interest in your services.
Email list. Email is one of the most effective forms of marketing, because it gives you a way to speak directly to both current clients and potential leads. Rather than allowing them to find you, you are reaching out directly to your audience via their inboxes.
Your email list should be composed of all current and former clients, as well as leads that you pick up through other marketing methods. For example, you might gather contact information at seminars, at networking events, and from referral sources.
Social media platforms. The last point brings us to social media. Nearly all businesses maintain at least a basic social media presence, and many have leveraged this tool in impressive ways.
Social media not only helps potential customers to find you, but it also offers you an additional method of keeping in touch with existing clients and an opportunity to showcase your skills and services. You can also improve your search engine optimization (SEO) by linking social media posts to your website.
There is no need to join every social media platform, nor should you. The idea is to communicate directly with your audience, so gravitate toward the social sites that appeal to your target demographic.
After establishing yourself in these areas, you might decide to further branch out and try a few other digital marketing ideas. However, the three main tools described above will remain the pillar of your online presence, and should receive the majority of your marketing energy.
If you have questions about your website, email campaign, or social media presence, please contact us.