January 24, 2017 Greg Preite

Why You May Want to Ditch SEO and Focus on Social Media Marketing Instead

Are you looking for a way to improve the relevancy of your business in the financial or insurance industry? It is essential that you have a strong online marketing presence to help you stay ahead of the competition. Many times, business owners turn to search engine optimization because they know that Google is important. But, don’t make the mistake of limiting your online marketing plan because you haven’t learned about other options.

Search Engine Optimization: Tedious and Expensive

Even though SEO was a strong marketing method in the early days of the internet, things have changed. Yes, people often turn to Google when they are looking for information. But, many business owners don’t realize how expensive it can be to improve their rankings in the search engines.

SEO is a competitive environment, making it hard to rank for your target keywords. The algorithms change frequently, and there is a lot that goes into a successful search engine optimization campaign. As a result, business owners can spend thousands of dollars, without seeing a good return on their marketing investment.

There are several reasons why search engine optimization is so expensive. These marketing campaigns require hours and hours of work, which needs to be applied consistently on an ongoing basis. An SEO campaign needs to include:

  • Website content updated regularly
  • Mobile compatibility
  • Keyword research and integration
  • Website statistics and tracking
  • Page loading speed optimization
  • High-quality backlinks
  • And more

Applying these strategies can be both tedious and technical, running up the bill to get a strong rank in the search engines.

Focus on Social Media Instead

If you want a better return on your investment, then you need to consider the benefits of social media instead of SEO. Social media makes it easier to manage your budget and maximize your results.

Consider the fact that customers might look to Google for information, but they usually make their decision based on recommendations from their social circle. If you are looking for an insurance agent or a financial planner, you are going to trust a referral from a friend more than a result that you found in the search engines.

Compared to search engine optimization, social media offers a cheaper, faster, and easier method to connect with your target demographic. These efforts can be beneficial to boost website traffic, expand brand awareness, and widen your reach to connect with new people.

Instead of spending a lot of money on an expensive search optimization marketing plan, it is important that you look at other options, such as social media. Contact our team today to learn more about how social media can be used to improve your online presence.

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